Written by the founder of the Lagunitas brewery, So You Want to Start a Brewery? provides a thrilling, first-person account of the challenges and successes of starting a brewery. Tony Magee describes the process of laying the foundations of a successful craft brewery and brand in an up close and personal 1st person narrative, depicted through memoir and business story and overlaid by pop culture references and the character of the brewery and Petaluma, California.
As a Made in America Journey, the story of Lagunitas’ evolution from a local craft beer maker to a national brand offers plenty of details in a clear, concise style but without every bogging down in boring minutiae. For individuals strongly considering starting a brewery and learning about the potential problems confronting a business owner in the beer making trade, The Story of Lagunitas rewards the reader with an enjoyable read and tips for accomplishing the goal.